{"id":996,"date":"2021-06-15T10:15:33","date_gmt":"2021-06-15T10:15:33","guid":{"rendered":"https:\/\/webmanagement.ie\/?page_id=996"},"modified":"2024-03-22T15:01:45","modified_gmt":"2024-03-22T15:01:45","slug":"youtube-advertising-campaigns","status":"publish","type":"page","link":"https:\/\/webmanagement.ie\/youtube-advertising-campaigns\/","title":{"rendered":"Youtube Advertising Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"996\" class=\"elementor elementor-996\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28475144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28475144\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421c68ee\" data-id=\"421c68ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b566305 elementor-widget elementor-widget-text-editor\" data-id=\"2b566305\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">What are YouTube Ads and why they are good for your business?<\/font> <\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximise your user reach. This could be your video playing before a user views another\u2019s video or showing up in YouTube search results for people to watch in full.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">Youtube ads targeting<\/font><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google.&nbsp;These include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Demographic groups<\/strong>: Choose the age, gender, parental status, or household income of the audience you want to reach. <\/p>\n<p><strong>Detailed demographics:<\/strong> Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents. \u2022Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">Types of Audience<\/font><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Affinity audiences<\/strong>: Raise brand awareness and drive consideration with your&nbsp;video ads by reaching people who already have a strong interest in relevant topics. <\/p>\n<p><strong>Custom affinity audiences:<\/strong>&nbsp;With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching &#8220;Sports Fans,&#8221; a running shoe company may want to reach &#8220;Avid Marathon Runners&#8221; instead. <\/p>\n<p><strong>Life events<\/strong>:&nbsp;Reach potential customers on YouTube and Gmail when purchase behaviour shifts and brand preferences change during life milestones like moving, graduating from college, or getting married.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>In-market audiences:<\/strong> Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. \u2022Custom intent audiences: Built with performance advertisers in mind, custom intent audiences allow you to reach viewers as they\u2019re making a purchase decision based on the keywords they\u2019ve recently searched on Google.com<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">Targeting Continued:<\/font><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Video remarketing:<\/strong> Reach viewers based on their past interactions with your videos, TrueView*ads, or YouTube channel. If you&#8217;ve linked your Google Account to your Google Ads account already,&nbsp; Google Ads will create custom lists for you automatically.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Website and app remarketing:<\/strong> Show ads to people who&#8217;ve interacted your website or mobile app and are already interested in your products or services.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><sub><strong>*<\/strong>TrueView&nbsp;is a YouTube video&nbsp;ad&nbsp;format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds<\/sub><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Customer Match:<\/strong> Customer Match lets you use your first-party online and offline data to reach and re-engage with your customers across YouTube and Google video partners.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Similar Audiences:<\/strong> Similar Audiences is a targeting feature based on first-party data lists (usually re-marketing lists or Customer Match lists) that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your re-marketing or Customer Match lists.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">Content Targeting Methods<\/font><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Content targeting methods let you define&nbsp;where you want your ads to show. These include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Placements:<\/strong> Target channels, videos, apps, websites, or&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2470108\">placements<\/a>&nbsp;within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u2022 YouTube channels <br>\u2022 YouTube videos <br>\u2022 Websites on the Google Display Network <br>\u2022 Apps on the Google Display Network<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><mark class=\"has-inline-color has-vivid-cyan-blue-color\" style=\"background-color: rgba(0, 0, 0, 0);\"><strong>YouTube Advertising Formats<\/strong><\/mark><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":1002,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"558\" height=\"343\" class=\"wp-image-1002\" src=\"https:\/\/webmanagement.ie\/wp-content\/uploads\/2021\/06\/formats.jpg\" alt=\"\" srcset=\"https:\/\/webmanagement.ie\/wp-content\/uploads\/2021\/06\/formats.jpg 558w, https:\/\/webmanagement.ie\/wp-content\/uploads\/2021\/06\/formats-300x184.jpg 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><font color=\"0d8c8a \">Content Targeting Methods<\/font><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Topics<\/strong>: Target your video ads to specific topics on YouTube and the Google Display Network.&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497832\">Topic targeting<\/a>&nbsp;lets you reach a broad range of videos, channels, and websites related to the topics you select. For example, you target to the &#8220;Automotive&#8221; topic, then your ad will show on YouTube to people watching videos about cars.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Keywords<\/strong>: Depending on your video ad format, you can show your video ads based on words or phrases (<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453986\">keywords<\/a>) related to a YouTube video, YouTube channel, or type of website that your audience is interested in. <\/p>\n<p><strong>Devices:<\/strong> Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>YouTube Ad Specs<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>All YouTube Ads&nbsp;must follow the same basic specifications:<\/strong> <br>\u2022 Video Codec: H.264, MPEG-2, MPEG-4 <br>\u2022 Audio Codec: AAC, MP3 <br>\u2022 Resolution: 16\u00d79 or 1080p (4:3 aspect ratio) <br>\u2022 Frame Rate: 24 \u2013 30FPS <br>\u2022 File Size: Max. 1 GB<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Webmanagement.ie<\/strong> can produce your Youtube promotional advertising video from start to finish, in-house and to a high professional standard, including professional copywriting\/scripting and custom animation. We can design the graphics and storyboard in whatever style you prefer, including the editing of live video footage and a combination of stock imagery or custom photography\/illustration. We also provide white board style and bespoke animations. We can also provide professional Voice Over artists and record\/edit them in our in-house studio (including for use on Radio advertising). We can also provide original jingles, produce music tracks and audio tracks. <\/p>\n<p>We will also fully manage, plan and book your Youtube video campaign (to run 3, 6 or 12 months), passing on the benefit of media booking trade discounts to our clients where possible.<\/p>\n<p><a href=\"mailto:info@webmanagement.ie\">Contact us today<\/a> on 01 8325 683 or WhatsApp\/TXT\/Mob: 086 2750662 or <a href=\"mailto:info@webmanagement.ie\">info@webmanagement.ie<\/a> to discuss your requirements for Youtube Video advertising.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are YouTube Ads and why they are good for your business? YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximise your user reach. This could be your video playing before a user views another\u2019s video or showing up in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1253,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/no-sidebar.php","meta":{"_eb_attr":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/pages\/996"}],"collection":[{"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/comments?post=996"}],"version-history":[{"count":25,"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/pages\/996\/revisions"}],"predecessor-version":[{"id":2031,"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/pages\/996\/revisions\/2031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/media\/1253"}],"wp:attachment":[{"href":"https:\/\/webmanagement.ie\/wp-json\/wp\/v2\/media?parent=996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}