What are YouTube Ads and why they are good for your business?

YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximise your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.

Youtube ads targeting

Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:

Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.

Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents. •Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. 

Types of Audience

Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.

Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching “Sports Fans,” a running shoe company may want to reach “Avid Marathon Runners” instead.

Life events: Reach potential customers on YouTube and Gmail when purchase behaviour shifts and brand preferences change during life milestones like moving, graduating from college, or getting married.

In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. •Custom intent audiences: Built with performance advertisers in mind, custom intent audiences allow you to reach viewers as they’re making a purchase decision based on the keywords they’ve recently searched on Google.com

Targeting Continued:

Video remarketing: Reach viewers based on their past interactions with your videos, TrueView*ads, or YouTube channel. If you’ve linked your Google Account to your Google Ads account already,  Google Ads will create custom lists for you automatically. 

Website and app remarketing: Show ads to people who’ve interacted your website or mobile app and are already interested in your products or services. 

*TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds

Customer Match: Customer Match lets you use your first-party online and offline data to reach and re-engage with your customers across YouTube and Google video partners. 

Similar Audiences: Similar Audiences is a targeting feature based on first-party data lists (usually re-marketing lists or Customer Match lists) that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your re-marketing or Customer Match lists.

Content Targeting Methods

Content targeting methods let you define where you want your ads to show. These include:

Placements: Target channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include:

• YouTube channels
• YouTube videos
• Websites on the Google Display Network
• Apps on the Google Display Network

YouTube Advertising Formats

Content Targeting Methods

Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select. For example, you target to the “Automotive” topic, then your ad will show on YouTube to people watching videos about cars.

Keywords: Depending on your video ad format, you can show your video ads based on words or phrases (keywords) related to a YouTube video, YouTube channel, or type of website that your audience is interested in.

Devices: Target users using computers, smart phones, mobile devices, and TV screen devices like Chromecast. 

YouTube Ad Specs

All YouTube Ads must follow the same basic specifications:
• Video Codec: H.264, MPEG-2, MPEG-4
• Audio Codec: AAC, MP3
• Resolution: 16×9 or 1080p (4:3 aspect ratio)
• Frame Rate: 24 – 30FPS
• File Size: Max. 1 GB

Artefact / Web Management.ie can produce your Youtube promotional advertising video from start to finish, in-house and to a high professional standard ,including professional copywriting/scripting and custom animation. We can design the graphics and storyboard in whatever style you prefer, including the editing of live video footage and a combination of stock imagery or custom photography/illustration. We also provide white board style and bespoke animations. We can also provide professional Voice Over artists and record/edit them in our in-house studio (including for use on Radio advertising). We can also provide bespoke or edited music tracks and audio tracks.

We will also fully manage, plan and book your Youtube video campaign (to run 3, 6 or 12 months), passing on the benefit of media booking trade discounts to our clients where possible.

Contact us today on 01 8325 683 or WhatsApp/TXT/Mob 086 2860662 or info@webmanagement.ie to discuss your requirements for Youtube Video advertising.